Have you ever received a free pen with a company’s name on it? Or a flyer or a bag? That is no surprise, since these are some of the most effective and well-known marketing options. For your extraordinary company, you want to do something different. No flyers or pens for your business, you want something special. Here are a few ideas. Which branding option would you choose?
Involve your buyers
If you want to make a product that your audience will love for sure, why do you not just ask them what they want you to make? Let them come up with ideas and the person with the best idea wins a prototype. Let them tell you what it is that they are looking for. And promote this marketing stunt widely. Another option is to make a treasure hunt. You hide a wonderful new developed product somewhere in your country and your target audience has to find it by solving puzzles and riddles. If it is a very expensive item, you could place a gift certificate at that location. It would definitely be a crazy marketing act. Promote it well and the entire country might participate.
Polaroid pictures with a branded frame
Visit your audience at a festival and sell a branded instant photo. Pictures will last forever and so does your marketing act, in this case. You can give the polaroid photo together with a branded frame to potential customers. They will love it! People always like to get memories. Every time they look at the picture, they will be reminded of your brand. And you can use the custom polaroid film more than once. How awesome is that!
Everyone knows and may have seen beautiful street art. What if you turn that into an amazing marketing stunt? It does not only have to be paint, it could be an artifact as well or a statue. You could place pieces of art throughout the city. It will definitely get the attention of potential customers. Please first make sure you have permission to do so.
Make a board game or a quiz
People love to play games. You could turn one of your products into a board game, or make it a part of a game. Or, if that is not possible, you could make a ‘pub quiz’ in which you smoothly hide your marketing brand. There are so many options you can choose from. Hopefully you are inspired by these different options. Let’s go crazy!